Value Stream:
‍Activate

Enable faster account setup, trade execution, and funding operations with intelligent automation and compliance-ready workflows.

Overview

Activation is where client relationships become operational.
Centric automates account opening, funding, custody setup, and trade execution through unified workflows eliminating manual delays, ensuring regulatory accuracy, and creating a seamless client activation experience.

Key Statistics

Manual account opening increases time-to-fund by 60% – Capgemini Wealth Onboarding Survey 2024

35–50% of trade exceptions originate from data entry or rule-validation errors – PwC Operations Risk Report

Institutions automating custody and funding processes see 2× faster activation – Accenture Wealth Efficiency Study

Automated fee configuration reduces billing disputes by 40% – Deloitte Digital Finance Index

Current State / Pain Points
Triggers for Urgency
Future State with AI

Fragmented Setup Processes

Account creation, funding, and custody onboarding require multiple manual systems.

Operational Delays

Trade and funding approvals depend on human review queues.

Error-Prone Execution

Manual validations and data inputs cause settlement and compliance errors.

Complex Fee Rules

Non-standardized fee structures lead to inconsistent client billing.

Regulatory Pressure

Limited traceability across activation workflows complicates audits.

Client Expectation

Investors demand same-day activation and immediate trading ability.

Cost Pressure

Operations teams face rising workloads and shrinking margins.

Compliance Oversight

Global AML and custody requirements demand automation.

Competitive Need

Digital-first wealth platforms deliver faster onboarding experiences.

Account Opening & Funding

Intelligent validation engines auto-verify documentation, account data, and funding sources.

Custody & Brokerage Setup

Seamless API-based integration links custody, broker, and compliance systems.

Trade Execution Automation

Rule-based models validate and execute trades instantly with full audit trails.

Fee Simulation & Optimization

AI computes and configures fees based on asset class, policy, and client tier.

Operational Intelligence

Every churn, upsell, and retention outcome refines predictive models, improving accuracy and portfolio returns.

Top AI Workflows (Centric-Powered)​

Lead Scoring​

Predicts conversion likelihood and risk based on behavioral and source data.​

Smart Offer Match

Dynamically assigns best-fit product (e.g., checking vs. loan vs. insurance) based on inferred intent.​

Engagement Risk Detector​

Identifies drop-off patterns to trigger re-engagement or simplified paths.​

Bot + Synthetic Detection

Flags fraud signals using device ID, form fill velocity, and data inconsistencies.​

Channel Source Optimizer​

Identifies which acquisition sources generate the best customers.​

Auto Qualification & Routing​

Filters and routes leads based on eligibility or intent signals.​

Pre-KYC Fraud Flagging​

Flags high-risk leads before triggering costly identity/KYC checks.​

High-Churn Risk Identifier (Early)​

Predicts risk of disengagement in the first 7–14 days to trigger save actions.​

Application Abandonment Predictor​

Predicts which users will drop off mid-application and when to intervene.​

Underserved Applicant Identifier​

Uses alternative signals to qualify thin-file or unbanked customers.​